Over the past couple years of helping publishers, we've discovered some trends in the most successful Postings. Here is some insight into what those things are.
To learn how to create a Posting, go here.
Make your title pop
Various Postings from many publishers are posted on the Storyhunter platform every day. We recommend being specific with your title to attract the best applicants. Something we find that works very well is being plain in your language, while mentioning what you’re hiring for and where (ex: Looking for a Video Journalist in Madrid, Spain, For a Two-Day Shoot).
Use the curation tool to your advantage
We match you with applicants based on the service you select and the location of your Project. You also have the ability to limit the audience size of your Posting and increase the overall quality of applicants by sliding the ‘curation tool’ from left to right. We recommend selecting Level 1 only in breaking news situations and Level 2 if you’re hiring in a location that may not have that many journalists or filmmakers.
Be clear about your preferred style
Most Storyhunters are capable producers who can adapt to different shooting, editing or storytelling styles. If you have a strong preference for non-narrated stories, share that with them. Just keep in mind that previous work samples are often most representative of a given Storyhunter’s style. Like your technical specifications, any style guides can be uploaded to your company profile under the “Library” section.
Specify the dates and deadlines
To attract the best Storyhunters, be as specific as possible regarding the dates you want to hire them or the final deadline to complete the project. This will help the Storyhunters evaluate whether they can deliver on the service you are looking for by the time specified. Also, we’ve found that Storyhunters tend to pitch more on Postings with application deadlines (especially on the last days the Posting is available).
Explain your editorial and production workflow
Transparency sets expectations and reduces the potential for friction later on. If you plan to have the Storyhunter go through multiple revisions to incorporate your editing notes, make sure that he/she knows before the project begins. This will also allow the Storyhunter to plan his/her schedule accordingly.
Share your delivery specs and method
The earlier a Storyhunter knows your technical specifications and delivery method (FTP, Dropbox, etc.) for the final output, the faster he/she can adjust his/her editing workflow to meet your needs. You can upload and save this information to your company profile under the “Library” section and then share it with your Storyhunter directly on the project.
Pricing a Posting can be difficult. In our experience, it’s better to offer a higher compensation to attract the best talent than take your chances with someone with less credentials. By lowering the price, you may simply end up doing more work in the editing room. Also, we often find that wide price ranges discourage applications. It’s always good to provide some wiggle room, but try to be as precise as possible. For help figuring out a competitive price for your Posting, please contact your account manager.
Choose between a flat fee or day rate
There is no right or wrong way of doing things when it comes to the best payment structure for your Posting. If you're clear about the scope of the project and deliverables, a flat rate would probably be the simplest way to go. But if you’re just looking for a shooter or producer for a specific amount of time, a day rate would probably work best. Day rates are commonly used to cover breaking news since you’d want the Storyhunter to send as much content as possible per day. Note that if you want the Storyhunter to edit as well, you’d have to calculate those days into the payment.
If you anticipate travel costs or have requirements that entail additional expenses (eg. equipment rental, use of drones, fixers, additional talent) please factor that into the cost. All negotiated payments should be finalized through the offer system on the project so both parties agree to the same price. If the payment amount changes once the project is “active”, you can always update the price to reflect this. You can ask Storyhunters to upload their expense receipts directly on the project as well as to add their particular expenses into the project price on their own.